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Now that Pinterest lets marketers access the data, companies can view user comments on the product to learn how people like or dislike it.A 2013 study on Pinterest practices found that "repinning" was the most popular action by users, followed by likes, and lastly, commenting.In 2015, Pinterest implemented a feature that allows users to search with images instead of words.Such pages can serve as a "virtual storefront." In one case study of a fashion website, users visiting from Pinterest spent 0 compared to spent from users coming from Facebook.
In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies.
Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.
Pinterest allows users to save images and categorize them on different boards.
Jenkins came from Amazon, where he spent eight years as an engineering lead and was also a director of developer tools, platform analysis and website platform.
In October 2012, Pinterest announced a new feature that would allow users to report others for negative and offensive activity or block other users if they do not want to view their content.